Sabah spotlights Sun Bear story

Published by: TTR Weekly
Published on: 27 April 2026
By: Newdesk

Photo credit: Sabah Tourism Board. Assistant Minister to the Sabah Chief Minister and Chairman of Sabah Tourism Board (STB), Datuk Joniston Bangkuai (third left), at the premier screening of  ITAM: A Sun Bear Story in Singapore.

SINGAPORE, 27 April 2026: The wildlife documentary “ITAM: A Sun Bear Story” premiered last week, generating a positive audience response to a documentary focusing on the emotional story of the Bornean sun bear and the conservation efforts of the Bornean Sun Bear Conservation Centre in Sandakan, Sabah.

Assistant Minister to the Sabah Chief Minister and Chairman of Sabah Tourism Board (STB), Datuk Joniston Bangkuai, attended the screening held at Singapore’s Golden Village Suntec City.

He noted that the documentary provides an additional platform to highlight Sabah’s focus on nature-based and sustainable tourism, in line with STB’s ongoing promotional efforts to strengthen destination awareness in key markets.

Produced by Brainchild Pictures, the “ITAM: A Sun Bear Story” trilingual documentary (English, Malay and Mandarin) has been extended for a further two weeks in Singapore, with plans for screenings in Malaysia and China.

https://www.ttrweekly.com/site/2026/04/sabah-spotlights-sun-bear-story/