Sun bear remains the least known bear species in the world. Not many people, locals, general public, and students included, from SE Asia know about there is a bear call sun bears that live in their own country. It is very sad if you think of it: a large carnivore that plays important roles in the forest ecosystem but are completely being forgotten. Sun bear is a charismatic large mammal but unfortunately most general public know more about foreign bear species, i.e., grizzly bear, giant panda, and polar bear, than a native bear species live in their own country.
However, this situation is changing after the establishment of Bornean Sun Bear Conservation Centre (BSBCC). Our blog at http://sunbears.wildlifedirect.org/ has been viewed 122, 006 times by 74,514 different people across the world since May 2010. At the same time, there are more and more people help us to spread the words and love about sun bears over the past three years. In the last few months, there were more books written about sun bears than the all books published in the history combined (you can read more about these books in our earlier blogs). So our words are definitely spreading out!
This month there is another exciting news. Sun bear and BSBCC was mentioned in an article in the latest issue of the Malaysian Airline in flight magazine, Going Places. The magazine is read by thousands of travelers in MAS's flights across the world each day for the entire month of November! This is the first time that Bornean Sun Bear Conservation Centre is mentioned and probably the first photo of sun bear is being published in a magazine read internationally.
Thank you Elaine Tan for writing this article about the top 10 must see wildlife in Malaysia and included sun bear as one of them.
Slowly but surely, the world will know about the sun bear!