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Global launch of the heartwarming biography Saving Sun Bears: One Man's Quest to Save a Species was conducted in conjunction with World Environment Day on Friday the 5th, June 2020 through several online broadcasting platforms.
It was organized by the University of Sunshine Coast Australia (USC) to kickstart their annual World Environment Day Festival this year. ABC Radio’s Annie Gaffney interviewed Sunshine Coast Author Sarah Pye and Malaysian Ecologist Dr Wong Siew Te about the importance of sun bears, and the journey that led to this inspirational book.
The launch also featured Publisher Marshall Moore from Hong Kong, singer Amir Yussof and his song dedicated to sun bears, called Calling On You, short videos from Chris Morgan, Saira Mann, BSBCC staff Lin May and Thye Lim, and Dr Wong's wife ChiaChien and daughter Winnie. The Sunshine Coast Council’s World Environmental Day Festival was a four day event which continued until Sunday.
The last day included another interview for Sarah with Dr Wong, along with an impromptu book reading. The whole launching was a huge success as over 10k people tuned in and over 70k reached on social media platforms. Thank you Sarah for making the biography a reality and strengthening the relationship between BSBCC and USC.