 Text and photos by Siew Te Wong Rockin'4 the Environment festival brings together musicians to perform in order to raise awareness and funds for the Bornean Sun Bear Conservation Centre and also the Environmental Education Alliance of SEA. The weeklong festival was kicked start on last Saturday April 21st at Central Market down town Kuala Lumpur. Four groups of musicians, The Impatient Sisters, Rafique Rashid, Rustic Rose, and Ten Thousand Talents were performing their beautiful voices and rock music at the main stage of the Central Market. The event started at noon and ended at 3:30pm . Thank you all for your performances and thank you all for showing up and support the SUN BEAR ROCK!  Kenny Peavy from the Environmental Education Alliance of SEA and Jasmine Low the co-organiser introducing Sun Bear Rock!  Wong gives a speech on sun bears and BSBCC and thanks the organizer and performers!  The Impatient sisters rock the audience with their beautiful voices!  Rafique Rashid wins the heart of the audience with his song "Bear Necessities" [youtube http://www.youtube.com/watch?feature=player_embedded&v=Ljpw7A2uGX4]  The young Rustic Rose surely rock the car park of Central Market with their rock songs!  The Ten Thousand Talents' rock songs wraps up the event of the day!
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 Please click the following link and listen to Wong and Kenny talk about Rocking for Sun Bear! http://www.bfm.my/sun-bear-conservation-rockin-environment.html Sun Bear Conservation & the Rockin' 4 the Environment: Sun Bear Rock event 25-Apr-12 15:31 [ Programme Segment: Earth Matters ] Earth Matters Podcasts The Malayan sun bear, the world's smallest bear species, is classified as 'vulnerable' to extinction on the IUCN red list. We find out more about the Malayan Sun Bear from Wong Siew Te of the Bornean Sun Bear Conservation Centre and Kenny Peavy of the Environmental Education Alliance of South East Asia, who are also behind the Rockin' 4 the Environment: Sun Bear Rock, an event which hopes to raise awareness on sun bears among the masses.   ==================================================== Wong's notes: Thank you Meera Sivasothy, Juliet Jacobs from the BFM89.9, Jasmine Low, and Kenny for arraigning this interview and create another opportunity to make the little known sun bears well known!  Meera interviewed Kenny and I in BFM89.9 studio.
Event Announcement This Saturday 21 April 2012 marks a significant date for the Sun Bears in Malaysia. Over 35 musicians including singer songwriters Rafique Rashid who has penned a song specially about the bears, and Amir Yussof, Jerome Kugan as well as upcoming acts like Tashya's Ink, The Impatient Sisters, Ryota Katayama, bands from International School of Kuala Lumpur come together to perform at Rockin' 4 the Environment's Sun Bear Rock! 2012 in Central Market, Kuala Lumpur. The musicians supporting the cause are instrumental in generating public awareness on the Sun Bears species - one of the smallest and the least known of the eight bear species in the world. Until today, Sun Bears are still being hunted and poached from their natural habitat. So the weeklong festival seeks to raise awareness about the plight of the species as well as the importance of continuous environmental education: read press release. We INVITE YOU to attend the official launch of Rockin' 4 the Environment: Sun Bear Rocks! this Saturday, 21 April 2012 from 12.00pm-4.00pm.  The programme is as follows: 21 April 2012 @ Central Market Main Carpark Stage (Free) 12:00 Welcome speech by Kenny Peavy of Environmental Education Alliance of Southeast Asia 12:30 Introduction to Sun Bears by Wong Siew Te of Bornean Sun Bears Conservation Centre in Sepilok, Sabah 12:45 Musicians rock for the Sun Bears! 13:00 The Impatient Sisters 13:30 Rafique Rashid 14:00 Rustic Rose 14:30 Tak Nak 15:00 Ten Thousand Talents 15:30 Shazet beatbox 16:00 Close 22 April 2012, 2-5pm, Universiti Invasion! @ Panggung Eksperimen, Universiti Malaya (RM3) EcoKnights film screening event - https://www.facebook.com/events/207416712700447/?ref=ts 25 April 2012, 8.30-11.00pm, Jazz, Blues, Country gig @ Doppel Kafe, Central Market Annexe (RM15) 26 April 2012, 8.30-11.00pm, Acoustic open mic gig @ Doppel Kafe, Central Market Annexe (RM5) https://www.facebook.com/events/167307060059226/ 27 April 2012, 4.00-11.00pm, Bazaar & Finale Concert @ Central Market Main Carpark Stage (Free) / Central Market Annexe Gallery (RM40 by donation) https://www.facebook.com/events/257367084359975/  26 March 2012, Kuala Lumpur – The Environmental Education Alliance of South East Asia (EEASEA) presents Rockin’ 4 the Environment – SUN BEAR ROCK! in conjunction with the Earth Day celebrations from 21-29 April 2012 (Editors, please note date change). Rockin’ 4 the Environment has so far piqued the interest of animal conservationists around the world and raises vital funds and awareness for conservation and environmental education oriented NGO’s in Malaysia. So far, the program has contributed a total of RM55,000 since 2007 to its non-profit partners.  Adopt a sun bear! Get free festival pass for RM150! Led by a group of schoolteachers and musicians, and the International School of Kuala Lumpur the weeklong festival takes place at DoPPel Kafe @ Central Market Annexe in the heart of Kuala Lumpur and aims to raise a further RM35,000 for the plight of the endangered Sun Bears in Borneo. EEASEA is working hand-in-hand with NGO partner, Bornean Sun Bears Conservation Centre based in Sandakan, Sabah. Over 35 musicians are participating in this worthy cause-related fest and they include Amir Yussof, Rafique Rashid, Free Desserters, Jerome Kugan, The Impatient Sisters and many more musicians!  Amir Yussof  Rafique Rashid will perform his 'Sun Bear' song This year, it has also gained the support of private sector partners like marketing & event solutions company – Go International Group Sdn Bhd, venue sponsor Central Market, environmental education partner – Eco-Knights and many more.
Hall of Fame
Besides the fundraising efforts in Malaysia by the International School of Kuala Lumpur, there will also be other fundraising activities in neighbouring regions by Jakarta International School, Sinar Mas World Academy- Jakarta, Pasir Ridge International School- Balikpapan, Kalimantan, Indonesia, Singapore American School and United World College SEA in Singapore. Sun Bear Rocks! looks set to rock the nation this Earth Day. You could purchase a festival pass that includes a Sun Bear Adoption pack for RM150, or contribute a donation at the door for each individual event. Remember, your donation will go a long way towards environmental education! Thank you. ROCKIN’ 4 THE ENVIRONMENT Calendar of Events 2012 SUN BEAR ROCKS! OFFICIAL LAUNCH Official Launch with Performances by school bands Guest of Honour: Minister of Natural Resources and Environment (TBC) Date: April 21, 2012 Time: 12 p.m. – 4 p.m. Venue: Main Stage, Central Market (PASAR SENI) Arts, Music and Fun Festival for conservation awareness co-organised by three parties: Go International Group, The Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre (BSBCCC) –open to the public (suitable for families with children). SUN BEAR ROCKS! University Invasion! Gig & Showcase by students on campus Date: April 22, 2012 Time: 3 p.m. – 5 p.m. Venue: Universiti Malaya campus & various Cost: RM3 Awareness via Music – one day showcase event for to raise awareness about the Sun Bears coordinated by Eco-Knights for the Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre (BSBCCC) –open to university & college students. EDUCATIONAL COMMUNITY OUTREACH PROJECT Date: 23-26 April Time: School hours Venue: International School of Kuala Lumpur & various other schools Educational workshops for conservation awareness and Sun Bear protection co-organised by EEASEA and BSBCC – open to school students. SUN BEAR ROCK! JAZZ BLUES COUNTRY Date: April 25, 2012 Time: 8 p.m. – 11 p.m. Venue: DoPPel Kafe Central Market Annexe Entry: RM15 entry Jazz, blues and country tunes sung for environmental awareness. SUN BEAR ROCK! OPEN MIC Date: April 26, 2012 Time: 8 p.m. – 11 p.m. Venue: DoPPel Kafe Central Market Annexe Entry: RM5 entry Upcoming musicians perform for environmental awareness. SUN BEAR ROCK! BAZAAR, FREE CONCERT & AUCTION Date: April 27, 2012 Time: 4 p.m. – 7 p.m. Venue: Central Market Main Stage All-day environmental & arts bazaar complete with educational activities, seminars and featuring local NGO’s held at Central Market – the centre of the Arts. Concert features some of KL’s biggest names in the independent music scene like Amir Yussof and Rafique Rashid. And join in the fun as we auction anything and everything! Bring something to contribute to the auction pool! ALL proceeds go to Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre. SUN BEAR ROCK! CONCERT Date: April 27, 2012 Time: 7.30 p.m. – late Venue: DoPPel Kafe, Central Market Annexe Cover: RM40 For one night only, this grand finale concert will feature some of the top names in the independent music scene. From rock bands to DJs, expect to rock the night away with your friends! Be sure to book early! ALL proceeds go to Environmental Education Alliance of South East Asia (EEASEA) and Bornean Sun Bear Conservation Centre. How to participate? Attend one of the shows! We’re also offering our popular ‘CARE FOR A SUN BEAR PACK’… PRICE INCLUDES ALL ACCESS PASS TO THE FESTIVAL, SUN BEAR ADOPTION CERTIFICATE & A LIMITED EDITION T-SHIRT! Simply sign up by completing a form with your details and a donation of RM150 at any of the events, for your ‘Care for a Sun Bear’ pack. You’ll receive a pack of limited edition postcards of a Sun Bear family and a short story about at BSBCC, a festival pass to ALL events and a limited edition t-shirt. This is a great gift for any occasion – show you care, by helping make a real difference to Sun Bears’ lives! PLIGHT OF THE SUN BEAR The BSBCC is a joint project with the Sabah Wildlife Department (SWD), which is responsible for the bears, the Sabah Forestry Department (SFD), which is responsible for managing forest reserves, LEAP, and spearheaded by Malayan Sun Bear researcher and conservationist Wong Siew Te. An MOU has been signed and SWD and SFD have donated all of the land needed for the BSBCC. SWD has also donated buildings and veterinary expertise. In addition, the Sabah State Government supports this project and has agreed to match all funds raised for construction of the project dollar for dollar. This partnership with the state government is critical to ensure the long-term success of the project. Rockin’ for the Environment presents an important opportunity to promote and increase awareness of the BORNEAN SUN BEAR CONSERVATION CENTRE – which will in turn help raise vital funds for the animals. For further information visit: www.facebook.com/rockin4theenvironment Contact: Environmental Education Alliance of South East Asia (EEASEA): Kenny Peavy earthmattersinfo@gmail.com Bornean Sun Bears Conservation Centre (BSBCC): Siew Te Wong wongsiew@hotmail.com Go International Group Sdn Bhd (Go Intl PR & Event management): Jasmine Low jasminelow@gointernationalgroup.com Tel: +603 7727 0093 Mobile: +6017 623 0288 |
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