University lecturer Sarah Pye said hands-on learning is an important part of the USC Public Relations degree.
“This project had been a year in the making and I could not have been happier with the way the students performed, not only have the students gained valuable experience but they have made a difference to the Bornean Sun Bear Conservation Centre,” she said.
Sun bears battle deforestation, exploitation, and illegal poaching. These threats have caused wild populations to plummet 30 per cent in the past 30 years and earn a “vulnerable” status on the IUCN Red List of Threatened Species.
Student Nerilyn Vetter said she now feels more confident with her PR skills after having the opportunity to put theory into practice with the Borneo Sun Bear adoption program.
“We helped launch the new adoption program at BSBCC and people can continue to support the project by going online and adopting a bear or buying bear gifts like honey for a sun bear, medicine or food,” Nerilyn said.
You can support the Bornean Sun Bear adoption program by visiting http://www.bsbcc.org.my/adopt-a-bear.html where you can adopt a bear or purchase a gift for the bears.