The money was raised through a donation of RM100 being made for each 3 day-2 night Tabin tour programme purchased between October and December 2009. On top of that, each buyer received a sun bear plush toy in return for their good deed. The initiative was advertised by Tourism Malaysia, in the local newspapers, in Tabin Wildlife Holiday’s newsletter and in an attractive poster, all helping to raise awareness of sun bears and their conservation.
This is a great example of a local company stepping up to support the conservation of wildlife in Sabah and we hope that other companies will follow suit.
Thank you Tabin Wildlife Holidays!