Malayan sun bear (Helarctos malayanus) was first discovered in Malay Peninsula and described to science by American naturalist in 1825. Ironically, after 187 year, many Malaysians, along with most people in the world, do not know about this world's smallest bear species. One of the reasons for this phenomenon is the lack of education materials on sun bear in the school's curriculum in this country. However, this phenomenon is about to change.
Penerbitan Pelangi Sdn Bhd (Pelangi Publisher Ltd. Co.) (www.pelangibooks.com) is determined to help BSBCC and to raise awareness of sun bear and BSBCC among the secondary schools students in Malaysia. The publishing company is producing 300,000 copies of science reference books for Malaysian schools with BSBCC's logo and website printed on the book's cover. In addition, Pelangi Publisher also donated RM10,000 to support BSBCC as part of their Corporate Social Responsibility (CSR) project. Soon, more and more Malaysian students will learn and know more about sun bears and the important roles that they play in the forest ecosystem.
BSBCC would like to thank Penerbitan Pelangi Sdn Bhd for their generous support and their initiative to help educate students about sun bears. We hope this CSR project will catalyze more corporations to play their parts to protect sun bears in this region and support BSBCC in the future!